Businesses use 2day sites to project themselves and their product or brand to a wider community, and to benefit their customers.

For example, an eco-motorcycle business has a portal to give their customers access to a wide range of eco information - which they are unable to provide on their techinical, sales-based commercial website.

Hotels have portals to give their guests access to a huge amount of information about the local geographical area in which they are staying - not only the countryside but also what is on at the nearest theatre, cinema, museum etc. (see below)