What are Property Location Portals?

How can we help Rightmove and Zoopla – embed  Property Location Portals?

How can this possibly work?

We have run local information sites nationwide for 14 years.  They are called Microportals. They ‘micro focus’ live, relevant, local information and photos on a 100 metre spot.  Crucially they do this with the mind-set and needs of each user in mind. There is one on every community, school, forces base and hotel in the UK – 74,000 sites in all!  Importantly they are all linked and share information.

It had to be time we did this for each property in the country – focused on the local information needs of property buyers.  So we approached Matt Miller who heads up MillerTC in Tavistock and Okehampton. Matt enthusiastically suggested a format which would help both him and his clients. His Property Location Portals (PLPs) had to include:

• Buyer / tenant focused live local information and photos
• A ‘Zip Bar’ with instant access to key local questions – for each property
• Display alternative nearby MillerTC properties - not those of competitors!
• ‘Locality Explore’ buttons to communicate a ‘living there’ feel for surrounding areas
• Welcome Packs with key phone numbers etc to build the MillerTC brand and client loyalty
• A unique, self-updating house website with live local information, events and resources – carrying branding plus nearby MillerTC properties

Eighteen months later this is where we are now! The ‘engine’ looks like this: www.millerTC.2day.uk.  It is seamlessly embedded into every house details page via the Live Local Information link.

Try it! Visit www.millerTC.2day.uk, click on any house details page and then Live Local Information (right of the gallery box).  Instantly a PLP appears around the property – fully branded and integrated into the MillerTC site.  Potential buyers’ and tenants’ most often asked questions, in relation to that house, are answered in one click.  Answers to other queries are found by a quick browse or by entering queries into the pre-localized search box.

The white buttons at the top refocus the PLP on nearby neighbourhoods - especially useful for people new to the area or wanting to move around it. Notice that relevant MillerTC houses in each locality are displayed on the right.

The aim is to communicate the ‘Living There’ feel for each area and to potentially answer all the crucial ‘didn’t know they didn’t know’ questions which can often actually sell a house.  Crucially buyer and tenants never really leave the MillerTC website.

Traffic has doubled into the MillerTC website.  Firstly because PLPs generate their own traffic as people move from house to house and secondly because they are linked into the community networks above.

Richard Searight

Founder and Director 2day Microportals - 01822 600001 ext. 1

Q and As and prices! www.microportals.co.uk/section/WhatarePropertyLocationPortals

Live Demo click www.millertc.co.uk select a house > select Live Local Information > displays PLP>select info or another nearby house